SEO Do you want more customers visiting your website? A full SEO audit – technical, content and backlinks – will help identify what’s holding you back SEO is Search Engine Optimisation, and is the process of getting more customers visiting your website through higher rankings in Google (and other search engines). One of my specialisms is SEO, and my audit will provide you with a clear insight into how well your website is currently performing along with steps to improve your ranking and get more customers. How does the SEO audit work? We’ll have a 1-1 consultation over Zoom. This normally takes about an hour to 90 minutes, and I’ll answer all your questions. You’ll get a detailed report to keep, so that you can make the changes yourself if you wish. This report includes: Your current keyword rankings and current organic traffic Competitor research of three of your competitors. If you don’t know who they are, I can help you find out Technical SEO explained in a simple way A review of the copy on your home page Backlink audit (other websites on the internet that link to you) Advice about making your website as user-friendly as possible Speed testing and mobile-responsiveness testing A detailed list of action points An SEO spreadsheet for your website to keep you on track in the coming months. You also get a video recording of the call in case you need to watch it back. What will my SEO audit look like? My SEO audits aren’t just white-labeled reports churned out from an SEO tool. I spend many hours putting each audit together, and checking your website carefully for all SEO issues. I then present the audit in a PDF format alongside an actionable SEO spreadsheet. You can see a snippet of one of my SEO audits opposite to give you an idea of what it will look like. I also include visuals such as tables, charts and screenshots to help aid understanding. We will then have an hour-long Zoom call where I talk through the key points of the audit with you and answer all your questions. After the audit, you can email me for any support you might need implementing it. What’s included in the SEO audit? I’ll complete an SEO audit of your website. You’ll get: A video recording of the call. A written report about your website which includes: Google rankings, competitor analysis, speed testing and technical SEO recommendations. You can then take my recommendations and implement the changes yourself, or pass them to your developer. A one hour consultation with me. I’ll explain all of the SEO issues and answer any questions you might have. A guide about how to create SEO-friendly content for your site. Information about how to build backlinks, naturally. A step-by-step list of actions for you to carry out to improve your ranking. A customised SEO spreadsheet for your website which will keep you on track in the coming months. All of this information will ensure your webite is optimised for search engines so you can start seeing an increase in your organic traffic and conversions. What kind of websites can be audited? An SEO audit is suitable for any kind of website: ecommerce, services-based businesses, portfolio websites and more. I specialise in WordPress and Drupal websites but am also proficient with Weebly, Wix, Umbraco and other CMSs, including customised systems. Who can book an SEO audit? I work with small business owners, as well as in-house marketing managers and agencies. Whatever your role, and whichever sector you work in, please get in touch today at: hello@naomiloftsmarketing.com to find out how I can help you achieve your digital marketing goals. How quickly will the SEO audit be done? The SEO audit is normally completed with a one-week turnaround, meaning you’ll get the answers you’re looking for quickly and without any worry. Need it sooner? Just let me know and I’ll do my best to make it happen. Types of business I look after SEO retainers for ecommerce businesses, science and technology companies, those in the health, beauty, education sectors, and more. I also work for a few agencies as their go-to SEO and PPC freelancer. Location I’m available for meetings in person in Oxford, UK. If you’re outside of Oxford, I’m happy to have a meeting by Zoom at a time that works for both of us. Availability I’m usually booked up to a month in advance, so if you have a project you’d like me to work on, please get in touch so I can book you in. Communication For day-to-day communication, I will usually contact you via email. However I’ll try to work around what suits you best.